NPR Music’s World Café Names Polock The Featured ‘NEXT’ Artist of The Week

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NPR Music’s World Café has named Polock the featured ‘Next’ Artist of the Week.
http://www.npr.org/blogs/world-cafe/2014/04/21/305674741/world-cafe-next-polockRising Up’ is the highly-anticipated second album from Polock, a young indie rock buzz band renowned for their heart-warming lyrics and undeniably catchy choruses.

Polock has become an underground sensation on the blogosphere, celebrated by critics and loved by fans of Phoenix, Young The Giant, Capital Cities, and Foster The People and The Strokes.

With their hit “Fireworks” on heavy rotation at SiriusXM’s Alt-Nation, Polock’s performance at SXSW was celebrated by Billboard after Chris Douridas (KCRW) declared Polock was “the next big thing.”

CMJ has premiered the new video “Everlasting” from Polock, writing “Polock is all 1985 teen movie sunset at the pool party vibe with a now radio-pop sheen that signals success. Within their near four-year existence, they’ve already played around Europe and Japan, their tunes have been used in some TV commercials, they played SXSW, etc. So, yeah, you’ll be hearing more from them.

Watch the “Everlasting” video here: http://www.cmj.com/news/video-premiere-polock-everlasting/

‘Rising Up’  was mastered by Dave McNair (David Bowie, Bob Dylan, Maroon 5, Beck) with the music video directed by the Black Sheep collective (OK GO, Mystery Jets, The Futureheads, Snow Patrol.)

Polock are purveyors of sprightly, summery indie-pop with easy-on-the-ear, fuzzy-at-the-edges hooks and melodies. So splendid is the execution that the Spaniards can be confident that a second album will be warmly welcomed”  - BBCPolock could be big, a post-Phoenix invasion big. They’ve got that special sweetness, that softness that taps into everyone’s inner-romance.”
- THE FADER

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